Good Health and Well Being are the two most powerful motivating factors for any type of human activity and from time immemorial, men of science have been working at discovering the easiest and most convenient method and way of achieving it, so that human beings can enjoy the Life given to them by God and when illness strikes, recover from it fast and sure.
This has been at the centre of the Philosophy of the various Diets, Nutritional Supplements and Medicines that we have come to accept as Healthy and Contributory. NONI the common name for the fruit of the botanical plant Morinda citrifolia, belonging to the family of plants known as Rubiaceae is one such that more than suffices the requirements of a Nutritional Supplement of great advantage. Though in the ancient cultures this fruit was widely used for its health restorative properties, over the years its popularity diminished due to the unpleasant smell that eminates from the ripened fruit and so humanity lost for a while the amazing gift of Health and Well Being that Nature had endowed it with in the form of NONI.
It is to Dr. Ralph Heinicke of the Pineapple Research Institute in the United States of America, who first isolated a crystalline material from this fruit NONI, that is responsible for the synthesis of Xeronine, which plays the sterling role of helping the Human body properly assimilate Proteins and thus regulate the structure and function of the various Cells of out body. Healthy cells build healthy tissues which in turn build healthy organs and healthy organs contribute to healthy body systems and so helping the individual lead a life of Health and Well Being.
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